Eric Jacobson

Posts Tagged ‘Effective Messaging’

Mastering The Art Of Messaging

In David Grossman on July 25, 2014 at 11:31 am

David Grossman, president and founder of The Grossman Group, published in 2010 a helpful, free eBook titled:  Mastering The Art of Messaging.  Four years later, it remains a valuable tool for workplace leaders.

Grossman says that perhaps it’s the still tough economy, technology, or that every is just too busy, but whatever the reason, employees are feeling more disconnected than ever from the organizations they work for.

At the same time, leaders continue to struggle with one of their toughest jobs, developing and articulating their overall strategy and priorities, especially during times of change.

Grossman says the result is:

  • confused employees
  • unhappy workplaces
  • stressed bosses
  • demanding shareholders

In Grossman’s free ebook, he highlights all the essentials of creating a strategic internal messaging plan with the end goal of helping leaders create and communicate:

  • clear, consistent, and credible messaging that connects to target audiences.

Using the 18-page ebook, you’ll learn:

what a strategic messaging plan should encompass (and what it should not include).

  • how to identify the right tone and content.
  • what media you can use to convey it.
  • and other essential elements you need to consider to ensure consistent and effective communication.

Thanks, as always, David, for another useful ebook!

Learn The Art Of Effective Messaging

In General Leadership Skills, Leadership Books, Leadership Education, Leadership Skills, Management, Motivating Employees on October 7, 2010 at 7:44 pm

David Grossman, president and founder of The Grossman Group, recently published a helpful, free eBook titled:
Mastering The Art of Messaging

Grossman says that “maybe it’s the economy, maybe it’s technology, maybe we’re all just way too busy, but whatever the reason, employees are feeling more disconnected than ever from the organizations they work for. At the same time, leaders continue to struggle with one of their toughest jobs, developing and articulating their overall strategy and priorities, especially during times of change.”

Grossman says the result is:
•confused employees
•unhappy workplaces
•stressed bosses
•demanding shareholders

In Grossman’s new free ebook, he highlights all the essentials of creating a strategic internal messaging plan with the end goal of helping leaders create and communicate
•clear, consistent, and credible messaging that connects to target audiences.

Using the 18-page ebook, you’ll learn:
•what a strategic messaging plan should encompass (and what it shouldn’t).
•how to identify the right tone and content.
•what media you can use to convey it.
•and other essential elements you need to consider to ensure consistent and effective communication. 
 
Thanks David, for another useful ebook!

Use Numbers To Tell Your Story

In General Leadership Skills, Leadership, Management, Motivating Employees on April 6, 2010 at 6:52 pm

Last week, Cancer Action presented its Volunteer of the Year Award to an Independence, MO woman who during the past 16 years has volunteered 15,211 hours of her time to the Kansas City area nonprofit organization.  That’s nearly two full years of those 16 years.

Without even hearing the details, those numbers speak volumes about this person’s commitment to helping those in need, as did the fact that 750 people collectively volunteered 64,147 hours of their time to Cancer Action last year.

When you lead a business, team or organization there will be times when using numbers to express your message will be more powerful than words alone.  Think about the many ways you can quantify accomplishments, changes and progress and at your business or organization.

Cancer Action used numbers very effectively at its luncheon, and will use those in its newsletter and other communications materials.  Here’s more of what they reported about last year:

  • 1,419 volunteer hours were provided to drive cancer patients to and from their life saving medical treatments and doctor appointments.
  • 20,139 miles were driven transporting clients to and from treatments and appointments.
  • 99 hours were given to inform and educate people about Cancer Action at community health fairs.
  • Volunteers helped provide over 15,010 comfort items including afghans, neck pillows, gowns, bed pads and bed sheets.
  • 60,157 cans of nutritional supplements were provided to 1,328 cancer patients to help them maintain their weight and energy.
  • Cancer Action served 3,803 cancer patients and their families in 2009.

Cancer Action has offices in Kansas City, KS; Overland Park, KS; and in Independence, MO.  Known as The Heart of Cancer Support in Kansas City, the organization is dedicated to reducing distress and improving the quality of life for those living with, through and beyond cancer.  Its work includes promoting education, prevention and early detection to help reduce the impact of cancer in the greater Kansas City area.

And, by the way, Cancer Action:

  • Provided its clients nearly 43,500 medical supplies last year.
  • Provided 612 wigs and 2,074 hats, scarves and turbans to women coping with hair loss.
  • Received 98 hours of volunteer time from students who helped with bulk mailings and other office related services.
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