Eric Jacobson

Archive for the ‘Storytelling’ Category

7 Elements For Telling A Good Story

In Eric Jacobson Leadership, Storytelling on March 22, 2017 at 6:21 am

According to Kristi Hedges, author of the book, The Power of Presence, a good story includes these seven elements:

  1. Has a clear moral or purpose
  2. Has a personal connection to the storyteller and/or the audience
  3. Includes common reference points the audience can understand
  4. Involves detailed characters and imagery
  5. Reveals conflict, vulnerability, or achievement others can relate to
  6. Has pacing (a beginning, ending, and a segue back to the topic)
  7. Serves to strategically underscore your intention (it’s not randomly told)
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