Eric Jacobson

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How To Build A Culture To Foster Creativity

In Creativity, Eric Jacobson Leadership, Eric Jacobson On Corporate Culture on October 1, 2014 at 7:04 pm

Here are some great tips and guiding principles for how a manager and leader can build a culture to foster creativity.

  • Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better.
  • If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead.
  • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them.
  • The cost of preventing errors is often far greater than the cost of fixing them.
  • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody.
  • Do not assume that general agreement will lead to change—it takes substantial energy to move a group, even when all are on board.

Thanks author Ed Catmull for these tips and great new book, Creativity, Inc.

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