Eric Jacobson

Seven Elements Of Good Storytelling

In Leadership, Storytelling on April 8, 2018 at 7:05 am

Explaining strategy

According to Kristi Hedges, author of the book, The Power of Presence, a good story includes these seven elements:

  1. Has a clear moral or purpose.
  2. Has a personal connection to the storyteller and/or the audience.
  3. Includes common reference points the audience can understand.
  4. Involves detailed characters and imagery.
  5. Reveals conflict, vulnerability, or achievement others can relate to.
  6. Has pacing (a beginning, ending, and a segue back to the topic).
  7. Serves to strategically underscore your intention (it’s not randomly told).

 

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