Eric Jacobson

The Elements Of A Mission Statement

In Eric Jacobson On Leadership, Leadership, Management, Mission Statement, Mission Statements on July 30, 2016 at 11:11 am

A lot of companies struggle when creating their mission statement.

Author Peter F. Drucker provides the following good advice in one of my favorite book’s of his, The Five Most Important Questions You Will Ever Ask About Your Organization:”

Every mission statement has to reflect three things:

  • Opportunities
  • Competence
  • Commitment

In other words, he explains:

  • What is our purpose?
  • Why do we do what we do?
  • What, in the end, do we want to be remembered for?

How well does your mission statement meet Drucker’s recommended three requirements?

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