Eric Jacobson

How To Define Your Organization’s Purpose

In Eric Jacobson On Leadership, John Baldoni on March 23, 2015 at 8:15 am

John Baldoni offers these tips in his book, Lead With Purpose, for how to define an organization’s purpose. He suggests that you must ask three questions:

  1. What is our vision — that is, what do we want to become?
  2. What is our mission — that is, what do we do now?
  3. What are our values — that is what are the behaviors we expect of ourselves?

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