Eric Jacobson

How To Flag To Be A Better Communicator

In Communication on May 6, 2014 at 7:48 am

Author Joseph McCormack explains the power of flagging in his new book, Brief.

Flagging is simply calling out the number of key ideas you want to share.  This is a powerful way to grab and hold people’s attention.  The three reasons flagging is so effective are:

  1. Establish logic and simplicity.  It makes it easier for both you and your audience to stay on track.
  2. Provide balance and order.  There is a clear expectation of how much your audience needs to listen and how you are progressing.
  3. Keep the audience connected.  The audience stays engaged because they know where they are, like chapters in a book.


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