Eric Jacobson

Archive for February, 2014|Monthly archive page

Leadership Quotes From The Book, Just Listen

In Eric Jacobson On Leadership, Leadership, Leadership Books, Leadership Quotes, Listening Skills on February 22, 2014 at 9:48 am

Here are some terrific quotes from Mark Goulston’s book, Just Listen:

  • Good management is the art of making problems so interesting and their solutions so constructive that everyone wants to get to work and deal with them. — Paul Hawken
  • Life is mostly a matter of perception and more often misperception. — Dave Logan
  • Everyone has an invisible sign hanging from their next saying, “Make me feel important.” — Mary Kay Ash
  • Do the unexpected. The expected is boring.  The expected is tuned out. — Steve Strauss
  • Humility is the surest sign of strength. — Thomas Merton
  • Your most unhappy customers are your greatest source of learning. — Bill Gates
  • The secret of getting ahead is getting started. — Agatha Chrisie
  • Don’t find fault.  Find a remedy. — Henry Ford

Recommended Leadership Reads

In Eric Jacobson Leadership, Eric Jacobson On Corporate Culture, Eric Jacobson On Leadership, Leadership, Management on February 21, 2014 at 9:08 pm

Here are some recommended leadership reads for you — blog postvideo, and profile about leadership, communication and/or marketing.

The recommendations are some of my recent favorites that I hope you’ll think are equally interesting and helpful.

So, here goes:

Thanks!

Eric Jacobson

How To Find And Retain Customers

In Customer Engagement, Customer Retention, Customer Service, Eric Jacobson Leadership on February 13, 2014 at 7:50 am

Are you a leader in need of ideas for how to retain your customers and how to find new ones?

Here are 12 ideas for you:

  1. Offer payment plans.
  2. Conduct customer satisfaction surveys.
  3. Develop a system to track your customers.
  4. Ask all customers how they heard of your business.
  5. Identify a market you may have overlooked.
  6. Return all telephone calls.
  7. Ask your customers to come back again.
  8. Offer incentives.
  9. Learn customer names.
  10. Keep track of customer comments.
  11. Make follow-up calls to customers.
  12. Provide regular customers with discounts.

Thanks Bank of America and SCORE Association for these ideas from your Small Business Basics handbook.

Additional Leadership Resources From Eric Jacobson:

Interviewing: How To Spot A Leader

In Eric Jacobson Leadership, Interviewing, Interviewing Leaders on February 12, 2014 at 7:46 am

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The next time you are interviewing a candidate and you want to access their leadership skills, consider asking the candidate these questions:

  1. What personal qualities define you as a leader?  Describe a situation when these qualities helped you lead others.
  2. Give an example of when you demonstrated good leadership.
  3. What is the toughest group from which you’ve had to get cooperation?
  4. Have you ever had difficulty getting others to accept your ideas?  What was your approach?  Did it work?
  5. Describe a situation in which you had to change your leadership style to achieve the goal?
  6. One leadership skill is the ability to accommodate different views  in the workplace, regardless of what they are.  What have you done to  foster a wide number of views in your work environment?

Thanks to Sharon Armstrong, author of The Essential HR Handbook, for these helpful questions!

Additional Leadership Resources:

How To Coach A Team

In Coaching, Eric Jacobson On Leadership, Trust Building on February 11, 2014 at 7:44 am

Eric Jacobson Kansas City

Here are some great tips (and reminders) for how to be an effective coach of a team, from the author of, Unbundle It, C. Elliott Haverlack:

  • The best coaches embrace variety
  • Individual praise is most often best done in private
  • Correcting behavior should always be done in private
  • The team trumps the individual when it comes to recognition

And, as a leader, you should step back and ask yourself two questions:

  1. Am I leading or am I part of a group of talented individuals who have been thrown together as a team?
  2. Am I leading or am I part of a great team who has members who are talented?

Number 2 is far more powerful and will win more frequently and more reliably.

How To Set Effective Goals

In Eric Jacobson On Leadership, Setting Goals on February 9, 2014 at 7:43 am

Eric Jacobson Leadership

If you are a leader who has had a lapse in maintaining your New Year’s resolutions, it may be time to set a new goal for yourself.  Here are seven tips for goal setting from two-time U.S. Olympian Alan Culpepper (from the November 2013 issue of Competitor magazine).

Here are his seven tips for setting goals, whether are your workplace or away-from-work goals:

  1. Be clear and specific about what it is you are trying to accomplish.
  2. Set intermediate goals that complement a long-term goal.
  3. Shoot high, but recognize the importance of a natural progression.
  4. Write your goals down.
  5. Review your goals periodically.
  6. Remind yourself often why you are working on your goal.
  7. And, remember even if you don’t hit your goal, there is satisfaction the process.

For more information about leadership from Eric Jacobson.

Why You Market

In Marketing on February 3, 2014 at 8:52 pm

Fact:  “If you don’t market your business, you won’t have one,” says Bill McBean in his book, The Facts of Business Life

He goes on to explain the following benefits and realities of marketing.

Benefits of Marketing: 

  • Marketing lets prospective customers know that your company exists and what you do.
  • Marketing allows you to shape customer perception of your company.
  • Marketing differentiates your business from your competitors.
  • Marketing allows a business to deliver your “why buy here” and “why buy now” message.
  • Marketing helps your company capture market share and maintain success.
  • Marketing enables you to develop brand recognition and expand your product lines.
  • Marketing can help reinforce, or shore up, your business’s reputation.
  • Marketing enables your company to protect itself from competitors by promoting a competitive edge or advantage they can’t duplicate.

Realities of Marketing:

  • Everyone in the company has to have marketing in his or her job description in one form or another and be able to delivery on the business’ marketing promise, one customer at a time, and every time.
  • All the various elements of marketing — advertising, public relations, community activities, and others — are useful tools, but they must be coordinated if your marketing is to be as effective as possible.
  • As an owner, you have to make sure your company’s marketing efforts, message, and — especially — money are clearly aimed at your target market.
  • It is essential for you to keep up with the market, if not be on its leading edge, as well as be able to “read the tea leaves” to predict which products will be “hot” and which will cool off in the future.
  • Everything you do in marketing must be designed to attract the customer, sell the customer, or keep the customer– that’s why your business exists.

How To Find And Retain Customers

In Customer Engagement, Customer Retention, Customer Service, Eric Jacobson Leadership, Eric Jacobson On Leadership on February 2, 2014 at 7:53 am

Are you a leader in need of ideas for how to retain your customers and how to find new ones?

Here are 12 ideas for you:

  1. Offer payment plans.
  2. Conduct customer satisfaction surveys.
  3. Develop a system to track your customers.
  4. Ask all customers how they heard of your business.
  5. Identify a market you may have overlooked.
  6. Return all telephone calls.
  7. Ask your customers to come back again.
  8. Offer incentives.
  9. Learn customer names.
  10. Keep track of customer comments.
  11. Make follow-up calls to customers.
  12. Provide regular customers with discounts.

Thanks Bank of America and SCORE Association for these ideas from your Small Business Basics handbook.

End Of Week Leadership Recap

In Eric Jacobson On Corporate Culture, Eric Jacobson On Leadership on February 1, 2014 at 9:37 am

Today, I start a new weekly series on my Blog, called, “End Of Week Leadership Recap

Each week, I’ll share with you one recommended blog post, video, and profile about leadership, communication and/or marketing.

The recommendations will be some of my favorite finds that I hope you’ll think are equally interesting and helpful.

So, here goes:

Please let me know if you have a recommended post, video or profile you would like me to read and see for possible inclusion in my weekly recap.

Thanks!

Eric Jacobson

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