Eric Jacobson

USAA’s 10 Guiding Business Principles

In Company Culture, Corporate Culture, Customer Service, General Leadership Skills, Guiding Business Principles, Leadership, Management on May 14, 2013 at 5:48 am

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I really like these 10 guiding business principles that San Antonio, TX headquartered insurance company USAA lives by:

  • Exceed customer expectations
  • Live the Golden Rule (treat others with courtesy and respect)
  • Be a leader
  • Participate and contribute
  • Pursue excellence
  • Work as a team
  • Share knowledge
  • Keep it simple (make it easy for customers to do business with us and for us to work together)
  • Listen and communicate
  • Have fun

Too many companies don’t make it simple for their customers to do business with them.  Is it easy for your customers to:

  • Buy from you?
  • Make returns?
  • Get pricing and terms?
  • Receive timely responses to their e-mails?
  • Quickly get answers when phoning your company?

You can find more examples of companies with impressive guiding principles in the book, 1001 Ways To Energize Employees.

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