Eric Jacobson

Unforked Restaurant Asks: How May I Make You Smile?

In Company Culture, Customer Service, General Leadership Skills, Leadership, Leadership Skills, Leading By Example, Management on June 18, 2011 at 12:09 pm

Walk up to the  order taker at the new Unforked restaurant in Overland Park, KS and  you’ll be greeted with, “How may I make you smile?” Chances are just hearing that will make you smile.

And, how refreshing that is to hear versus, “How may I help you?” This small, but creative wording change is a sign that the leader of the team at Unforked is thinking out of the box.

As out of the box as the menu you’ll find at Unforked, which includes burgers, tacos, salads, quesadillas and tortas — all with a variety of out-of-the-ordinary ingredients.

The new restaurant is a Sheridan’s invention; the same company that serves its signature frozen custard from a number of locations throughout Greater Kansas City.

Jim Sheridan, founder of Sheridan’s Frozen Custard traveled the U.S. for the past 18 months researching restaurant concepts. Unforked’s menu options reflect the growing trend toward offering foods that are free from gluten, antibiotics and hormones.

The “How may I make you smile?” is as refreshing as when the Chick-fil-A order taker says, “My pleasure,” instead of, “No Problem” when you say, “Thank you” to them.  That’s because the leader at that restaurant knows that taking a customer’s order should not “be a problem.”

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